Franchisor ISO Franchisee -- What Makes a Qualified Franchisee?

Posted by Flo McDonough on Oct 27, 2016 2:41:23 PM
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Finding the franchise that works well for you can be a bit daunting.  If you have visited a franchise vendor site such as BizBuySell you may have found some promising leads.  So, other than being financially qualified, what is a franchisor looking for in their franchisees?


  1. Past experience  It only seems natural that your past experience is aligned with the product/service that you're about to sell, if even tangentially.  For example, a teacher may be attractive to an non-medical senior companion service -- his/her work with children will be compatible with working with seniors in many capacities.  If you plan to sell a product, you should be familiar with that exact product.

  2. Familiarity/knowledge  Do your homework before the first contact is made.  Research your product/service/food in every way that you are able; this includes, but is not limited to:  your own experience, friend family reviews, online reviews.  Visit the website of the franchise to build your knowledge of what you are buying.  The more you know, the more prepared you will be to make a decision about the purchase.

  3. Ask questions  The more questions that you have for the franchisor, the more confident they will be in your interest and willingness to learn about what they are selling you, and, then,you ultimately selling for them! This is also a great way to find out how knowledgeable the franchisor is about their own product (Yes, it is a thing!).

  4. Positive energy  This is a tough one to convey in a phone call. The franchisor is hoping to not only hear the enthusiasm in your voice, but also in what they know about your work history.  You ability to demonstrate a willingness to make a success of your franchise is essential; this goes beyond a desire to simply make money.

  5. Coachability Each of us is happy to accept the "pats on the back", but how about the "kicks in the butt"?  Your franchisor will be quick to share praise with you when deserved, but in an effort to keep  you moving in the right direction will also need to offer constructive criticism when deserved.  How thick is your skin?  


  6. Willingness to learn  Despite your familiarity with the product that is being sold to you, are you willing to learn more about it?  Liking a product and selling it work nicely together, but there is often a method to the madness when selling it.  You will need to be able to sell it to new clients, but also to your employees!


Click here for our free  "Franchisee Best Practices" guide.




Topics: Senior Move Manager, Franchising,, Franchise Opportunities, Buying a franchise, qualifications for a franchisee, Franchisee, franchisor

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